Break through or break out

A GolfSpy article bemoaned the lack of breakthrough technology in 2016. So what a start to 2017 with a revolutionary step forward in ways to create more ball speed with the new Callaway Great Big Bertha (GBB) Epic.

Evolution creating a revolution

We’ve continually informed you that the evolution of lighter, but stronger materials in clubheads would eventually create the opportunity for revolutionary design.   

Ball speed revolution

Weight saved in the Callaway Epic
Metalwoods allows two lightweight
titanium bars to link crown to sole.

That doubles the impact load on the golf ball
at impact from the face. This “energy
lensing” is what creates maximum energy
transfer and huge additional ball speed.